How Custom Printing Adds Value to Your Marketing Campaigns

We may live in today’s digital world but we cannot overlook the significance of custom printing advertisement. While digital advertising is considered an effective tool for ensuring customer engagement, print marketing greatly helps in establishing a brand’s tangible presence. Some custom printing items like business cards, menu cards, etc. help to enhance customer recall of brands. Research says almost 80% of customers turn into potential leads through direct marketing compared to 20% of customers who on  an average open mail from brands. 

Brand awareness is a crucial factor for all business types. Whether it is a small business establishment or a large one, creating a distinct brand identity is a must. It helps small businesses to grow and large companies to thrive. But in today’s competitive age, creating a distinct brand presence is not an easy task to do. With a social media presence, you can create a buzz, but custom printing for businesses helps to build brand authority and gain customers’ trust.  Imagine you are starting your baking business and to reach out to your target customers you can use digital platforms, but to target local customers or the area where you reside, promoting your business through banners, flyers, and posters will let people know of your presence and entice them to visit your shop once. 

Why Branding Through Custom Printing Still Matters Today? 

One of the key reasons why print marketing still matters is its longer presence. Unlike digital ads that get ignored or overlooked with just a click, print advertisements make their physical presence for a prolonged time. Imagine you receive a beautifully designed brochure featuring a company’s products and services in a creative way. You can either hold it in your hands, flip through the pages, and revert whenever you want. This kind of print marketing material does wonders for businesses. It creates a tangible reminder of the brand and its offerings. 

While digital marketing allows personalized marketing based on customers’ behavior, preferences, etc, custom printing also offers a unique opportunity to take print marketing to the next level. Personalizing printing materials creates a significant impact on the recipient and a sense of value. For example, offering customized products with brand name and logo imprints on them can create more customer engagement and a sense of belongingness. With custom printing for business, companies can address the requirements of their targeted customers on a more personal level. 

5 Essential Custom Printing Products for A Successful Marketing Campaign 

As it is already mentioned custom printing for business does wonders, promotional printed products play a crucial role in a successful marketing campaign. These marketing products not only enhance brand visibility but also improve customer engagement with your brand and create a lasting impression. So, if you are gearing up for a business event to promote your products and services to a mass audience, make sure you include these five essential custom printing products – 

Brochure 

When it comes to creating effective branding for small businesses, custom brochure printing plays a vital role. It is a versatile marketing tool that features your company’s establishment, products, services achievements, etc. In short, it is an effective tool to convey your brand’s message to target customers. With eye-catching visuals and precise information, brochures help businesses to grab customers’ attention that social media cannot provide. Through custom brochure printing, businesses represent their brand visually and create an impactful brand impression. 

Business Cards 

When it comes to creating a lasting impression on potential customers in any business meeting or conference, there is no other option for establishing direct communication other than a well-designed business card. Business cards offer an elegant way to exchange information. When you customize business cards with your brand name, logo, and business information, it creates a professional brand impression that cannot be overstated. 

Corporate gifting 

Everyone loves to receive gifts. In the corporate world, gifting to employees, clients, and business associates on special occasions also enhances brand value and creates a sense of belongingness. Whether it is celebrating your team’s achievement, the success of an employee, or greeting clients on special events, gifting customized products featuring a company’s name and logo creates an emotional bond with the brand. After all, custom corporate gifts are designed to be kept as a cherishable token of appreciation.  

Banners and flyers 

If you are promoting a new product or service or simply want to create an effective brand statement, banners, flyers, and posters play a significant role. These types of custom printing products are timelessly effective. Available in different shapes and sizes, you can customize these marketing materials with eye-catching visuals, graphics, brand names, and logos to get noticed. You can use bright colors, bold text, and vibrant images to create maximum impact. 

Like banners, flyers offer a direct way to connect with customers than online advertisements. Flyers can be handed out to passersby or can be posted through letterboxes, causing people to read the information without getting distracted by other advertisements. Flyers are designed to capture people’s attention, create brand awareness, offer concise information to customers about any offer or discount, etc. 

Letterheads

In today’s competitive market, customers put their trust in those brands that show professionalism. The more professionally you represent your brand to customers, the easier it will be to gain their trust. So, if you are sending out invoices or letters to customers, make sure you make an investment in custom letterheads. It creates a professional approach. Not only this, it also keeps your company details on hand as custom letterheads are printed with company details and contact information.

Benefits of Custom Printing Marketing 

Print marketing serves a useful purpose in reaching the target audience base in a tangible and cost-effective manner. It evokes emotion and fosters employee morale and greatly improves the employee retention rate. Now, let’s read the benefits below – 

Tangible presentation 

Print marketing offers a multisensory experience to customers. Flipping through the pages of a well-designed brochure helps brands to connect with their customers. Besides making a tangible presence, custom printing advertisements hold a significant value because when you put something written on any product, you add permanence to it. It is not easy to change and moreover, it holds an authenticity. This is the reason that print marketing generates a higher level of trust than any other form of media. 

Targeted audience reach 

Custom printing offers the convenience of creatively designing and printing marketing materials to reach the target audience base such as 

• You can print a brochure with your business details, products, and services and give your customers whenever they visit your booths at trade shows or events. 
• You can send custom invitation cards to your highly esteemed customers. 
• By using direct mail campaigns through various print marketing materials, you can generate potential leads. 
• You can create brand awareness through custom giveaways, banners, posters, etc. 

Build an emotional connection. 

Touch and sight create a sensual connection with customers. Physical printing materials encourage individuals to stop, read, and respond to the ad while digital content is temporary and gets easily ignored. You may see a lot of luxury brands spend a hefty amount in custom printing advertisements like catalogs, custom packaging, etc to establish a direct connection with customers. 

Cost-effectiveness 

The technological advancement in print marketing over the years has reduced cost, making custom printing materials extremely affordable for advertisement. And the best part is that you can avail attractive discounts on it when you buy in bulk. For example, if you are offering any season or discount, you can let your customers know by handing out flyers in bulk. Unlike other modes of advertisement, in print marketing, you can get consistent or predictable pricing rates unaffected by what other competitors are doing. 

Better Response and Comprehension 

Studies have shown that when people read ads on printed materials, they seem to be more focused because there are no other things or pop-ups like online platforms that can divert their attention. People tend to read custom-printed marketing products slowly and deliberately. 

Where To Find Custom-Printed Marketing Materials For A Successful Business Event? 

ARC Print is one of the renowned custom printing companies in India, offering custom-printed products to customers as well as businesses across industry verticals. Here, we understand the significance of establishing a strong brand presence through custom-printed products and so we give our best efforts to provide top-notch quality custom printing materials that businesses need to create a strong physical presence and brand authority. 

Final Words 

Custom printing has tremendous branding power. Physical branding products offer a tangible presentation of a brand that greatly improves customer connection, fosters trust, and creates an impactful impression. Printing techniques are not out of date. Rather it is getting advanced with time. It contributes to a higher level of credibility and stability that digital techniques cannot provide. Investing in custom printing materials helps brands to create a significant impact in today’s competitive market.