What is GSM in Paper and Why it Matters in Printing

When it comes to printing on paper, one word always comes up and that is gsm. We often get confused with the term “ GSM”. A lot of people ask “what is gsm in paper?” Whether you are a professional, entrepreneur or a student, understanding the concept of gsm can help you choose the right paper and avoid making costly mistakes. Someone who doesn’t understand the concept of gsm may face the challenge of choosing the right paper as per his requirements. Here, in this blog, you will get a complete guide covering important topics like what GSM means, how it affects paper quality and where different types of GSM papers are used and how to choose the correct gsm for your project. At the end of this blog, you will get a clear understanding of the concept of GSM. Scroll down to read more. 

What Is GSM In Paper? 

To define in simple terms, GSM stands for Grams per Square Meter. It refers to the weight of paper and not thickness. People often make the mistake of considering gsm with paper thickness. But actually, it is related to thickness. Therefore, when someone asks what is gsm in paper? The answer will be how much one square meter of paper weighs in grams. To define more precisely, let’s cite an example here – 

• A paper with 80 gsm denotes 80 grams per square meter
• A paper with 300 gsm weighs 300 grams per square meter

The higher the gsm of paper means the heavier the weight of the paper. Lower gsm papers are lighter, thinner and flexible.

Why Is GSM In Paper Important? 

GSM plays an important role that decides how the paper is going to perform in reality? If the paper is too light, you won’t get a smooth writing experience on it and may get torn easily. So, it is important to consider this factor. The gsm in paper is related to a lot of factors such as – 

• Print quality 
• Durability
• Paper appearance
• Cost
• Suitability  for specific tasks

Choosing the wrong GSM may result in paper that tears easily, ink bleeds through the papers or the prints or write up may look dull or unprofessional. That is why it is important to understand what GSM is on paper before printing on it. 

Difference Between GSM And Thickness 

Most people have this misconception that GSM and thickness are the same. But, in reality. Both are different. GSM is related to paper weight whereas thickness denotes how the thick paper is. Two papers with the same GSM may have different thickness that affects – paper material, manufacturing process and coating. 

Uses Of Different GSM Papers 

In this section, we will talk about different types of GSM categories and their uses – 

Low GSM Paper (30 – 35 GSM)

This is a lightweight paper. These types of papers are mostly used in newspapers, telephone directories etc. they are easy to fold, flexible and ink may show through. 

Standard Office Paper (70 – 80 GSM)

This is a commonly used GSM paper used across office printing, school copies and books, notebooks, letters etc. 

Medium GSM Paper (100-170 GSM)

These types of gsm papers stand high in respect of appearance and strength. The common uses of this paper include flyers, posters, letterheads, certificates and brochures. The paper looks premium, less ink bleed through and better color reproduction. 

High GSM Paper (200 – 300 GSM)

This is a thick and durable paper often used for professional printing. These types of papers are most commonly used for invitation cards, business cards, greeting cards, brochures etc. 

Very High GSM Paper (350 GSM or above)

This is almost like cardboard material often used for packaging, rigid covers and display materials. 

How GSM Decides Printing Quality? 

Understanding what gsm in paper is important when it comes to printing because 

• Lower GSM paper may curl, wrinkle or ink bleed through
• Medium GSM paper gives balanced results both in respect of images and text. 
• High GSM paper improves color sharpness and richness. 

For inkjet and laser printing, it is important to check GSM in paper.

GSM and Cost – What You Must Know 

Higher GSM in paper means higher cost because – 

• the paper is stronger and durable 
• It offers better printing results 
• More raw materials are used. 

If you are printing in bulk, the cost of the paper will be less without compromising on quality. 

How To Choose The Right GSM As Per Your Requirements? 

Before selecting the right GSM, make sure you ask yourself these following questions – 

• What is the purpose of the paper? 
• What type of printing is going to be done on the paper? 
• Do you need a premium feel or just simple? 
• Will it be handled or folded often? 
• Is it going to be used for color printing? 
• What is my budget? 

Answering these questions will help selecting GSM easier. 

Summing Up!

So, from next time, if you are asked what is gsm? The answer is simple: the higher the paper weight, the higher the gsm in paper and the selection of gsm decides how it is going to be used in real life. From packaging to office documents, different ranges of gsm are used for different purposes. Once you understand the concept of GSM, selecting the gsm in paper becomes far more effective and less confusing. Whether you are printing business cards, flyers, brochures, office letters and packaging goods, GSM is an important factor that should not be ignored. Selecting the right GSM will not only improve paper quality but it also reflects professional and attention to detail. Hope, this guide will help you understanding the concept of GSM and select the right one for your project.